The other day a colleague sent me a link to one of those sales pages, you know the ones, if you're anything like me you scroll right to the end, ignoring the endless text, to find out what it costs. But this one was HUGE. She'd sent it to me as an example of what not to do, so I thought I'd read it.
I kid you not, I glazed over after a few minutes, then when I looked to see how far I scrolled I realised I was scarcely a tenth of the way down the page. Oh dear! Now, I've been told again and again that these things work. In much the same way as, presumably, cold calling about new double-glazing 'works'. But it's not a way I espouse.
It would be dishonest of me not to admit to having written one, a year or two ago. I used the sales letter idea as my model, having accepted that if those I admire and trust think it's a good idea who am I to argue. But rather than bang on about how wonderful I am - doesn't everyone know that already! ;) I focused on the need I am meeting with the thing I am selling (it's a book for new life coaches - you can see the sales page by clicking here). Has it worked? Well, to an extent yes, it has. I've sold maybe 70 or so copies of the book. But as I look at it again now, I'm thinking, is there another way?
